Have you ever wondered how much it costs celebrities to look that fantastic? Dolly Parton, a country music legend, once said that she spent a lot of money to “look this cheap”. She may have been joking about her looks, but she was right about the money. Celebrities like Kim Kardashian and Kylie Jenner spend thousands of pounds just to look good and make a fashion statement. They also spend hours in front of a mirror doing their makeup, and their efforts pay off. On social media, the two have a combined following of 177.1 million followers who copy their every fashion move. In the following article, we will delve into the real cost of a celebrity look.
The Size of the UK Beauty Industry
Before we talk about celebrities and how much they spend on beauty, we must first take a look at the beauty industry as a whole. Flux magazine recently published a report by My Voucher Codes on the UK beauty industry.
According to the report, people in the UK spend £284 million every year on beauty products. It also found out that the industry, which grew by 8.7 percent, was largely fueled by social media, celebrities, and vloggers (people who post videos about beauty).
How Much Does the Average Person Spend on Beauty Products?
The biggest spenders are people aged 45 to 54-years old who spend an average of £2,238 a year. Surprisingly, people aged 19 to 24 years spend the least at only £1,759 a year. Other age groups (25-34, 35-44, and 55-64) fall somewhere between with the average spending for all age groups being £2,083 per person per year.
What is This Money Spent On?
What beauty products are people spending their money on, you wonder? According to the report, the top five things were hair colours (£37), haircuts (£23), manicures (£17), tanning (£16), and hair removal (£16). People also spend lesser amounts on beauty boxes, which are gaining popularity in the UK.
These boxes let people try out different products usually at a discounted price. The study also listed the most popular beauty boxes. They are: Mintd (£35), Cohorted (£35), Lookfantastic (£13), Birchbox (£10), and Glossy (£10).
How Much Do Celebrities Spend?
We will focus on the spending habits of the two celebrities we mentioned earlier. Let’s start with Kylie Jenner. Apparently, she spends an average of £2,800 each day on skincare and beauty products. It is no wonder then that she takes about two hours to apply makeup. She can afford it though. Merchandising, book sales, a clothing line, and Lip Kits – a cosmetics line – earn her £16.5 million.
Next on the list is Kim Kardashian. Although she uses beauty products worth £2,300 daily, she also spends two hours in front of a mirror every day like Kylie. She too can afford to spend this much money on her looks, thanks to her Kim Kollection, which earns her £2.82 million.
Celebrities spend thousands of pounds to look as fantastic as they do. Just ask Kim Kardashian and Kylie Jenner. One spends £2,300 while the other spends £2,800 a day on beauty products each day. That is more than the £2,083 the average person spends in a year on skincare and beauty products. It is, therefore, easy to see why these two celebrities command a combined following of close to 180 million people on social media.
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